Account-to-account (A2A) payments — often branded 'pay by bank' — are growing at the e-commerce checkout because they are fast and low-cost. But unlike card payments, the customer is initiating a transfer to an account, which puts the spotlight on whether that account really belongs to the merchant.
Why payee verification belongs at checkout
If a checkout is spoofed or a payment link is tampered with, the customer could be sending money to a fraudster. Verification of Payee confirms the account holder name matches the expected merchant before the payment is authorised, protecting both sides.
Trust drives conversion
Showing customers that the payee has been verified builds confidence in pay-by-bank, which can lift conversion as well as cut fraud.
Implementation patterns
- 1 Verify the merchant payee account as part of the checkout setup.
- 2 For payouts and refunds, verify the customer's IBAN before sending.
- 3 Surface a clear status so support teams can resolve mismatches quickly.
- 4 Log outcomes against orders for reconciliation and dispute handling.
A checkout-ready check
RoxPay's Verification of Payee API is built for real-time use, so it fits the latency budget of a checkout. That lets merchants and their PSPs add a name check without slowing the buy.